ONLY is an international fashion brand for young women. Today, we are one of the leading denim brands in Europe. ONLY has turned its success into know-how and in-depth experience in both retail and wholesale and is sold in more than 4500 stores worldwide.


ONLY is about you - and ONLY you.

Uniqueness is in our name, in our stores and our collections. Each item is created with this special ONLY feeling, representing our core identity, being feminime, flirty, sexy, personal and real.

The ONLY girl always looks amazing in an effortless way! Fashion is her passion – a creative space where she can experiment with different attitudes, feels and looks. She’s not defined by a certain style, but by her playful attitude, take on life and fashion and by her love for denim.